According to Ruslan Yembergenov, Director of BI Group Dubai, entering Dubai is a considered strategic decision reflecting the maturity of the business and the Kazakh company’s readiness to competeon a global stage. Dubai’s real estate market is one of the largest in the world, reaching approximately $100 billion annually. Companies from India, Europe, the Middle East, and Asia operate here, and this concentration of international players makes Dubai a global showcase for development standards. For BI Group, entering this market was a logical step in its development. Over the past 30 years, the company has become the largest developer in Central Asia, having established its own product philosophy and sustainable business models. “We didn’t come to Dubai to learn from scratch, but to test ourselves in a world-class environment, on equal terms with global players. For us, this is a conscious step that allows us to assess the maturity of our processes, team, and product in a competitive international environment,” noted Ruslan Yembergenov.
BI Group traditionally views development as creation of a complete living environment. This concept places housing, work, education, services, and public spaces within walking distance, allowing people to save time and spend it with their families. This approach underlies its Big Ville projects and is planned for adaptation in Dubai, taking into account the local context and the expectations of an international audience. At the same time, the Dubai operation is seen as a growth hub for the entire group. Operating in one of the world’s most demanding markets allows BI Group to accumulate new technologies, product solutions, and approaches to service and quality management. This experience will be further integrated into the company’s projects in Kazakhstan and Uzbekistan, enhancing customer experience and value. “An important part of our mission is to bring the best practices of the UAE to our home markets, which will improve people’s lives,” emphasized the director of BI Group Dubai.
Last year, the construction holding BI Group expanded its geographic presence and entered the United Arab Emirates market, launching two projects in Dubai. This move is a logical continuation of the company’s long-standing growth strategy. In this article, we discuss why the developer decided to enter one of the world’s most competitive markets and what goals it has set for the region.
Ruslan Yembergenov Director of BI Group Dubai
Quality standards deserve special attention. The UAE’s climate, with its high humidity, salty sea air, and aggressive ultraviolet radiation, places strict demands on construction materials and technologies. In this context, BI Group builds partnerships with Tier 1 manufacturers and suppliers, implementing uniform, high standards across all countries where it operates — from foundations to final façade coatings. This ensures the durability of buildings and the preservation of their aesthetic and performance characteristics for decades to come. Today, the first flagship projects under the BI Group brand have already been launched in Dubai, with financing provided through an investment fund. In partnership with leading regional developers, the company is building a portfolio that will serve as the foundation for further expansion in the Gulf region. The long-term vision, through 2030, includes expand-ing the geography of projects in the UAE and entering neighboring markets in the MENA region.
Finally, it’s also a matter of the country’s reputation. The company makes no secret of the importance to Kazakhstanis visiting
Dubai, seeing BI Group’s completed projects and feeling a sense of pride. “This is a restrained, unpretentious ambition — to prove that a Kazakh developer is capable of operating to the highest international standards and being a reliable partner in the global market. While pursuing our strategic goals, we are ex- porting the reliability and innovation that originated in Kazakhstan and is now recognized beyond its borders,” concluded Ruslan Yembergenov.